Trade
BUILDING RECOGNITION THROUGH CONSISTENCY
This webpage is a resource to aid the implementation of our brand identity. These guidelines cover the basic elements of managing the identity system. Apply common sense to anything that is not covered. Together these elements form the foundation of a cohesive system that builds the brand’s image with consistency and strength, bringing recognition and awareness to our brand.
BRAND ASSETS
Logo Files, Graphics, Brand Colors
Logo
Consistent usage of our logo is important to the recognition and integrity of our brand.
COLOR PALETTE
Color is an integral part of the identity system. It distinguishes our brand and helps us create consistent experiences across all touch points.
CMYK 29 36 61 15
RGB 162 138 101
#a28a65
CMYK 44 73 49 22
RGB 127 77 90
#7f4S5a
CMYK 64 55 79 59
RGB 56 58 38
#383926
TYPOGRAPHY
Typography is an essential element of identity, helping set the stylistic tone for communications. Use the recommended typefaces consistently in all materials, including both physical and online communications.
Primary Font
The primary typeface should be used for headlines, large sizes, and body text.
Secondary Font
The secondary typeface should be used for secondary headings and short tags.
Tyranny Font
A Tyranny font should be used for emphasis words alone.
MARKET/DISTRIBUTORS
Alabama
Pinnacle Imports
Arizona
Stem Wine Company & Southern Glazers Wine & Spirits
Arkansas
Southern Glazers Wine & Spirits
California
Southern Glazers Wine & Spirits, North and South
J&L, Central
Colorado
Southern Glazers Wine & Spirits
Connecticut
CDI
Delaware
Constantine & Southern Glazer’s Wine & Spirits
D.C.
Constantine & Southern Glazer’s Wine & Spirits
Florida
Southern Glazers Wine & Spirits
Georgia
Ultimate Distributors
Hawaii
Southern Glazers Wine & Spirits
Idaho
Idaho Wine Merchant
Iowa
Southern Glazers Wine & Spirits
Illinois
Southern Glazers Wine & Spirits
Indiana
Southern Glazers Wine & Spirits
Kansas
Southern Glazers Wine & Spirits
Kentucky
Southern Glazers Wine & Spirits
Louisiana
Southern Glazers Wine & Spirits
Maine
Nappi Distributors
Maryland
Constantine & Southern Glazers Wine & Spirits
Massachusetts
Carolina Wine Company
Michigan
Veritas Distributors, Inc.
Missouri
Bommarito Wines & Spirits & Southern Glazers Wine & Spirits
Montana
Georges Distributing
Nebraska
Southern Glazers Wine & Spirits
New Hampshire
Martignetti
New Jersey
Allied Beverage Group
Nevada
Southern Glazers Wine & Spirits
New Mexico
Southern Glazers Wine & Spirits
New York
Southern Glazers Wine & Spirits
North Carolina
Empire Distributors
Oklahoma
Southern Glazers Wine & Spirits
Ohio
Southern Glazers Wine & Spirits
Pennsylvania
Southern Glazers Wine & Spirits
Rhode Island
Rhode Island Distributors
South Carolina
Southern Glazers Wine & Spirits
Tennessee
Empire Distributors
Texas
Morales Beverage Group & Southern Glazers Wine & Spirits
Vermont
Baker Distributing
Virginia
Salveto Imports
Washington
Elliott Bay Distributing Co.
Wisconsin
Left Bank
Canada, BC and Alberta
Empson